Media Buyer

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Strategize, initiate, and enhance paid media campaigns within the Dating sector across Native advertising platforms such as Taboola, Outbrain, Revcontent, Criteo, and other traffic sources.

• Oversee and expand substantial monthly budgets, ensuring both efficiency and profitability.

• Track and refine essential performance metrics including CPA, ROAS, CTR, CVR, and LTV.

• Execute structured A/B testing across various creatives, audiences, bidding strategies, and sales funnels.

• Discover and validate new traffic sources along with growth opportunities.

• Evaluate campaign data and produce actionable insights to inform scaling strategies.

• Retain complete responsibility for campaign performance and budget distribution.

• Keep abreast of platform updates, algorithm modifications, and market dynamics.

⛳️ Requirements

• Demonstrated experience in managing substantial paid media budgets within the Dating sector.

• Strong practical knowledge of native advertising platforms such as Taboola, Outbrain, and Revcontent.

• Proven track record of scaling campaigns while maintaining or enhancing CPA and ROAS.

• Strong analytical capabilities with a comprehensive understanding of performance metrics and attribution.

• A high degree of ownership, self-management, and accountability is essential.

• Proficiency in English at a B2 level or higher, both written and spoken.

🏝️ Benefits

• Flexible engagement options available (full-time preferred, but open to B2B or part-time collaboration).