Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement video purchasing strategies that align with client objectives and key performance indicators (KPIs).

• Gain insights into the advertising sector, assigned media, competitive dynamics, and market conditions influencing performance and clearance chances.

• Negotiate favorable rates, added value, premium placements, and effective buying schedules with media partners.

• Collaborate closely with the Planning team to ensure media purchases align with the overall strategy and client objectives.

• Represent the media on client calls, offering expertise on market trends, pricing, inventory, and available opportunities.

• Accurately track and manage budgets, ensuring proper billing, pacing, reconciliation, and administrative follow-through.

• Analyze reports, pre-log and post-log data, and continuously monitor campaign performance to identify more productive opportunities and recommend optimizations.

• Recognize inventory trends throughout each quarter, including current and anticipated station, vendor, and market conditions.

• Establish and maintain relationships with vendors.

• Seek, assess, and cultivate new or dormant media outlets and non-broadcast opportunities, including other lead-generation channels.

• Research periodicals, websites, industry communications, and market updates to discover new media opportunities.

• Contribute to team projects, including process enhancements, troubleshooting, identifying workflow efficiencies, and tool upgrades.

• Embody the agency's Core Values and perform other duties and tasks as assigned.

⛳️ Requirements

• 1-3+ years of experience in media buying, ideally across linear, CTV, and performance/response-driven media in an agency setting.

• A college degree or relevant experience.

• Experience with national linear and performance/response-driven media.

• A proven history of negotiating and managing media investments.

• Excellent negotiation, sales, communication, presentation, and organizational skills, with a professional demeanor and the capability to influence stakeholders.

• Strong analytical skills, including proficiency in Excel and comfort working with large datasets.

• Attentive to detail with the ability to ensure data accuracy.

• Strategic mindset with robust problem-solving abilities.

• Ability to excel in a fast-paced environment while managing various priorities, following up consistently, and taking initiative.

• Awareness of emerging trends in linear, CTV, and non-broadcast media opportunities.

• Proactive, self-motivated, highly organized, and comfortable independently researching new opportunities.

• Collaborative attitude with demonstrated experience in mentoring and supporting team members.

• Eagerness to propose new ideas, strategies, and media opportunities.

• Commitment to the agency's core values.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.