Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement video buying strategies that align with client objectives and key performance indicators (KPIs).

• Gain an understanding of the advertising sector, relevant media, competitive elements, and market conditions that influence performance and clearance possibilities.

• Negotiate competitive pricing, added value, premium placements, and effective purchasing schedules across media partners.

• Collaborate closely with the Planning team to ensure that media purchases are in line with the overall strategy and client objectives.

• Represent the media on client calls, offering expertise on market trends, pricing, inventory, and opportunities.

• Accurately track and monitor budgets, ensuring proper billing, pacing, reconciliation, and administrative follow-through.

• Analyze reports, pre-log and post-log data, and continuously monitor campaign performance to identify more productive opportunities and suggest optimizations.

• Identify inventory trends throughout each quarter, including current and anticipated station, vendor, and market conditions.

• Build and maintain relationships with vendors.

• Solicit, assess, and develop new or previously inactive media outlets and non-broadcast opportunities, including additional lead-generation channels.

• Research periodicals, websites, industry communications, and market updates to discover new media opportunities.

• Contribute to team initiatives, including process enhancements, troubleshooting, identifying workflow efficiencies, and tool improvements.

• Embody the agency’s Core Values while completing other assigned duties and tasks.

⛳️ Requirements

• 1-3+ years of media buying experience, ideally within linear, CTV, and performance/response-driven media in an agency setting.

• A college degree or equivalent experience.

• Experience with national linear and performance/response-driven media.

• Proven success in negotiating and managing media investments.

• Exceptional negotiation, sales, communication, presentation, and organizational skills, with a professional demeanor and the ability to influence stakeholders.

• Strong analytical skills, including proficiency in Excel and comfort with large datasets.

• Meticulous attention to detail and the ability to detect accuracy in data.

• Strategic thinker with robust problem-solving abilities.

• Ability to excel in a fast-paced environment while managing multiple priorities, consistently following up, and taking initiative.

• Understanding of emerging trends in linear, CTV, and non-broadcast media opportunities.

• Proactive, self-motivated, highly organized, and comfortable with independently researching new opportunities.

• Collaborative mindset with proven experience in mentoring and supporting team members.

• Enthusiasm for pitching new ideas, strategies, and media opportunities.

• Appreciation for the agency’s core values.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.