Media Buyer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

• Create and refine campaigns aimed at B2C lead generation and customer acquisition.

• Guide qualified leads through the entire sales funnel, from initial awareness to final conversion.

• Track and assess campaign performance metrics, including CPL, CAC, ROAS, and lead quality.

• Continuously enhance targeting, creatives, copy, and bidding techniques to boost outcomes.

• Collaborate with internal teams to ensure ads align with landing pages, offers, and sales processes.

• Efficiently manage and allocate advertising budgets across various platforms.

• Establish, oversee, and optimize tracking (pixels, conversions, events) for precise reporting.

• Compile performance reports and offer actionable insights and recommendations.

• Remain informed about platform updates, industry trends, and best practices.

⛳️ Requirements

• Over 5 years of demonstrated experience as a Media Buyer or Paid Media Specialist.

• Extensive hands-on expertise with Meta Ads and Google Ads.

• Proven success in B2B marketing and lead generation initiatives.

• Experience in running advertisements designed to generate leads and guide prospects through a sales pipeline.

• Strong analytical capabilities with the ability to interpret data and enhance performance.

• Experience managing medium to large-scale advertising budgets.

• Comprehensive understanding of conversion tracking, pixels, and attribution models.

• Exceptional communication and organizational abilities.

• Capacity to work autonomously and handle multiple campaigns at once.

• Previous experience in the construction, home services, or trade-related sectors.

🏝️ Benefits

• Competitive salary in USD.

• Monthly bonuses based on performance.

• Fully remote work environment with flexible scheduling.