Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategize, initiate, and oversee advertising campaigns on Facebook, TikTok, and Google UAC aimed at relevant iGaming audiences;

• Enhance campaign performance across all platforms to optimize ROMI and player acquisition;

• Evaluate campaign data, produce performance reports, and pinpoint areas for enhancement across Facebook, TikTok, and Google UAC;

• Work in partnership with creative and content teams to create impactful ad assets customized for each platform's format and audience;

• Keep abreast of Facebook, TikTok, and Google Ads policies and platform changes, particularly those related to iGaming;

• Execute A/B testing (creatives, audiences, bidding strategies) to boost ad performance and user interaction;

• Oversee and expand UAC campaigns, including the management of creative asset feeds and audience signals for Google's automated bidding;

• Track competitors and market trends in paid social and Google to uncover new opportunities.

⛳️ Requirements

• Demonstrated experience (2+ years) in managing ad campaigns on Facebook, TikTok, and/or Google UAC, ideally within LATAM markets;

• Solid grasp of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking;

• Familiarity with acquisition tools such as Keitaro, Voluum, WebView Apps, iOS Apps, Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc.;

• Comprehension of fundamental marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);

• Experience managing budgets exceeding $50,000 per month, with a proven track record of scaling campaigns while sustaining profitable CPAs;

• Upper-Intermediate proficiency in English.

🏝️ Benefits

• Focus on Health & Wellness;

• Comprehensive Global Medical Coverage;

• Opportunities for Professional Growth;

• Benefits Programs (including compensation for gym, dental, psychological services, etc.);

• Performance-Based Rewards;

• Vibrant Work Environment.