Media Buyer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the comprehensive media strategy across Meta, LinkedIn, Google, and DSPs to ensure our brand reaches our target audience effectively.

• Collaborate with the Marketing Manager to convert business objectives into high-performing campaign frameworks and KPIs.

• Analyze market trends and competitor activities to uncover unexploited opportunities in high-risk or niche B2B sectors.

• Execute data-driven ad placements while managing substantial budgets with a keen emphasis on ROI and effective fund allocation.

• Assess real-time performance utilizing GA4 and platform analytics, adjusting strategies promptly when data indicates a bottleneck.

• Expand successful campaigns while diligently eliminating underperforming expenditures to sustain a streamlined, high-impact operation.

• Distill complex datasets into actionable insights through regular performance reports that narrate a story rather than merely presenting figures.

• Engage in negotiations with media vendors to secure premium placements and improved rates, maximizing the effectiveness of every dollar invested.

⛳️ Requirements

• Over 4 years of media buying experience (Agency experience is a significant advantage).

• A solid understanding of the long-tail conversion cycle and strategies to engage professional decision-makers.

• Profound technical knowledge of Google Ads, LinkedIn Ads, and Meta Ads Manager.

• Experience navigating the intricacies of regulated or high-risk industries and successfully getting ads approved where others struggle.

• You don't merely "view" data; you leverage GA4 and platform tools to drive month-over-month improvements of 10%.

• Upper-intermediate proficiency or higher (you will be communicating across global markets).

🏝️ Benefits

• Paid maternity/paternity leave along with a monthly childcare allowance.

• Over 20 vacation days, unlimited sick leave, and emergency time off.

• Remote-first environment with tech support and coworking compensation.

• Team events (both online and offline/offsite).

• A learning-oriented culture with internal courses and growth programs.