Media Buyer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Organize and enhance paid campaigns across Meta and TikTok platforms.

• Formulate strategies to scale campaigns and optimize Return on Ad Spend (ROAS).

• Monitor and refine performance based on key metrics such as ROAS, Cost Per Acquisition (CPA), and Click-Through Rate (CTR).

• Conduct A/B testing on creatives, target audiences, and landing pages.

• Collaborate with creative teams to generate high-performing advertising assets, including copy, visuals, and videos.

• Analyze campaign data utilizing tools like Google Analytics and various ad platforms.

• Deliver clear, data-driven insights and recommendations for performance enhancement.

• Stay informed about platform updates, industry trends, and new opportunities.

• Monitor competitor activities and devise new strategies to maintain a competitive edge.

⛳️ Requirements

• A minimum of 2 years of experience in social media advertising or paid media.

• Strong expertise in Meta Ads and TikTok Ads.

• Proficient in using Google Analytics, Shopify, and ad platform dashboards.

• Experience collaborating with creative teams on advertising concepts and briefs.

• Highly analytical, detail-oriented, and focused on achieving results.

• Strong organizational, time management, and communication abilities.

• Capability to quickly adapt and stay current with trends and new strategies.

🏝️ Benefits

• Full-time remote position in a dynamic, performance-focused environment.

• Chance to collaborate with innovative and expanding consumer brands.

• Significant ownership and influence on campaign performance and growth.

• A collaborative team atmosphere encompassing creative, marketing, and analytics.