Media Buyer

This is a fully remote position, open to applicants in California.

📋 Description

• Complete oversight of Google and YouTube Ads accounts encompassing Shopping, PMax, Search, and YouTube.

• Develop YouTube campaign strategies that include audience targeting, creative direction, and placement within the marketing funnel.

• Design campaign architecture, formulate bid strategies, manage budget pacing, and ensure continuous optimization.

• Provide weekly performance reports, ensuring you conduct quality assurance on the metrics before sharing with clients.

• Offer cross-channel insights, where learnings from Google and YouTube enhance both creative and Meta strategies.

• Engage in direct communication with clients, conducting weekly calls, providing performance narratives, and outlining clear next steps at all times.

⛳️ Requirements

• Candidates must be US-based and available for full-time work.

• A minimum of 5 years managing Google and YouTube Ads within an agency, specifically for DTC eCommerce brands, is required.

• Expertise in YouTube is essential; you have experience in building and scaling YouTube campaigns, with a solid understanding of creative formats, view-through attribution, and the role YouTube plays in a comprehensive DTC strategy.

• Demonstrated history of managing over $500K per month in Google and YouTube ad spend across multiple accounts simultaneously.

• Experience in constructing and scaling Shopping, PMax, and Search campaigns from the ground up, rather than just maintaining existing work.

• In-depth knowledge of blended MER, nCPA, and incrementality; you do not optimize solely for platform ROAS in isolation and can effectively communicate this to clients who may question it.

• Proficient in GA4; experience with Northbeam, Triple Whale, or similar attribution tools is necessary.

• Ability to engage in discussions with founders of 9-figure brands, providing straightforward answers when challenges arise.

• Candidates must have agency experience; in-house applicants will not be considered.

🏝️ Benefits

• 401(k) matching.

• Health insurance.

• Unlimited paid time off.

• Work from home.