Measurement Lead, Marketing Science

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive measurement strategy for a portfolio of clients, which includes statistical modeling (MMM), designing incrementality experiments (MMT), and conducting customer analyses.

• Analyze extensive data to uncover significant performance insights or areas for enhancement utilizing R, SQL, and Python.

• Collaborate closely with account teams and clients to establish and nurture long-term strategic partnerships, ensuring their satisfaction and success with Power Digital’s services, particularly in Measurement.

• Articulate and clarify advanced measurement methodologies and models to both internal and external teams in a clear and concise manner.

• Guarantee that insights are actionable and aligned with client business objectives.

• Offer strategic guidance and "so what" insights for continuous measurement optimization.

• Mentor and develop Measurement Analysts by providing ongoing performance coaching and advice on advanced analytics, problem-solving, and storytelling with insights to enhance analytical rigor, quality of deliverables, and overall client impact.

• Continuously seek to improve efficiencies within current measurement and marketing science processes.

• Leverage AI technologies to boost efficiency and aid in the optimization of deliverables and/or processes.

• Utilize and maximize Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Over 6 years of experience in Marketing Analytics and Measurement.

• At least 3 years of experience in an agency setting.

• Strong business insight, with the capability to convert quantitative data into actionable business insights and recommendations, particularly in relation to applying the results of statistical models and market experiments to marketing strategies.

• Proficient in R, Python, and SQL.

• Familiarity with ETL tools, such as Funnel.io and Fivetran.

• Solid understanding of full-funnel marketing strategies.

• In-depth knowledge of owned, earned, and paid marketing channels as well as first-party data tools.

• Exceptional communication and organizational skills for effective collaboration across teams both internally and externally.

• Proven managerial experience, including the ability to lead, mentor, and inspire a team, with 2-3 years of team management experience, ideally overseeing 2-3 direct reports.

• Highly reliable individual who excels in a fast-paced environment and is a self-starter.

• Strong problem-solving, communication, and decision-making abilities; capable of clearly presenting complex strategies to senior leadership and executive-level stakeholders.

• Team-oriented and collaborative with effective interpersonal skills, highly organized.

• Proficient in data visualization using Looker and analysis in Excel.

• Outstanding communication and presentation skills.

• Ability to function independently as well as part of a team.

• Keen attention to detail.

• Self-motivated and adept at working under pressure.

🏝️ Benefits

• Health insurance

• Professional development opportunities