Measurement & Ad Ops Lead

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the implementation of online tracking across all digital platforms (Google Ads, Meta, Microsoft, DSPs, SEO, etc.).

• Develop and manage GTM containers, pixels, server-side tracking configurations, and event schemas.

• Execute and conduct quality assurance on conversion tracking (primary, secondary, micro, offline conversions).

• Ensure the accurate capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems.

• Oversee CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.).

• Assist in setting up HIPAA-compliant measurement processes, including BAAs and compliant data flows.

• Conduct quality assurance on all tracking prior to campaign launches and after significant site updates.

• Monitor conversion health across accounts and proactively address any tracking discrepancies.

• Maintain documentation to ensure alignment with the Measurement Framework implementation.

• Support automation initiatives related to conversion syncing, error handling, and quality assurance.

• Collaborate with Data Engineering to ensure tracking is consistent with the data model and reporting structure.

• Create and maintain tracking documentation and standard operating procedures (SOPs).

• Utilize AI technologies to enhance and optimize business processes.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing tracking or ad operations.

• Advanced proficiency with Google Tag Manager (client-side required; server-side preferred).

• Strong knowledge of Google Ads conversion tracking and offline conversion imports.

• Familiarity with Meta CAPI and event prioritization.

• Experience with CRM integrations and form tracking.

• Understanding of HIPAA-compliant marketing environments is preferred.

• Strong quality assurance mindset and attention to detail.

• Ability to independently troubleshoot tracking issues.

• Comfortable collaborating cross-functionally with Media, Engineering, and Analytics teams.

• Proficient in Google Workspace.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role.