Measurement & Ad Ops Lead

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the implementation of online tracking across all digital platforms (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)

• Develop and sustain GTM containers, pixels, server-side tracking configurations, and event schemas

• Execute and perform quality assurance on conversion tracking (primary, secondary, micro, offline conversions)

• Ensure accurate capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems

• Oversee CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)

• Assist in HIPAA-compliant measurement setups, including BAAs and compliant data flows

• Conduct quality assurance on all tracking prior to campaign launches and following significant site updates

• Monitor conversion health across accounts and proactively address tracking discrepancies

• Maintain and document alignment of Measurement Framework implementation

• Support automation efforts related to conversion syncing, error handling, and quality assurance

• Collaborate with Data Engineering to ensure tracking is consistent with data models and reporting structures

• Create and sustain tracking documentation and standard operating procedures (SOPs)

• Utilize AI technologies to enhance and optimize business processes.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing tracking or ad operations

• Advanced proficiency with Google Tag Manager (client-side required; server-side preferred)

• Solid understanding of Google Ads conversion tracking and offline conversion imports

• Familiarity with Meta CAPI and event prioritization

• Experience in CRM integrations and form tracking

• Understanding of HIPAA-compliant marketing environments is preferred

• Strong quality assurance mindset and keen attention to detail

• Ability to independently troubleshoot tracking issues

• Comfortable collaborating across functions with Media, Engineering, and Analytics teams

• Proficient in Google Workspace

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development