Measurement & Ad Ops Lead

This is a fully remote position, open to applicants in Chile.

📋 Description

• Take charge of the implementation of online tracking across various digital platforms (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)

• Develop and maintain GTM containers, pixels, server-side tracking configurations, and event schemas

• Implement and conduct quality assurance for conversion tracking (primary, secondary, micro, offline conversions)

• Ensure accurate capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems

• Oversee CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)

• Support HIPAA-compliant measurement setups, including BAAs and compliant data flows

• Perform quality assurance on all tracking before campaign launches and following significant site updates

• Monitor conversion health across accounts and proactively address tracking discrepancies

• Maintain and document the alignment of Measurement Framework implementation

• Assist with automation initiatives related to conversion syncing, error handling, and quality assurance

• Collaborate with Data Engineering to ensure tracking is consistent with the data model and reporting structure

• Create and update tracking documentation and standard operating procedures (SOPs)

• Utilize AI technologies to improve and optimize business processes.

⛳️ Requirements

• Over 3 years of experience in digital marketing tracking or ad operations

• Advanced proficiency in Google Tag Manager (client-side required; server-side preferred)

• Strong knowledge of Google Ads conversion tracking and offline conversion imports

• Familiarity with Meta CAPI and event prioritization

• Experience with CRM integrations and form tracking

• Understanding of HIPAA-compliant marketing environments is preferred

• Strong quality assurance mindset and attention to detail

• Ability to independently troubleshoot tracking issues

• Comfortable collaborating cross-functionally with Media, Engineering, and Analytics teams

• Proficient in Google Workspace.

🏝️ Benefits

• Power Digital’s people and culture are central to our success, which is why diversity within our team’s backgrounds and experiences is essential.

• We are an Equal Opportunity Employer, and our employees bring various strengths, experiences, and backgrounds, all striving to make a positive impact both inside and outside of the workplace.

• Diversity encompasses not just race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other aspects of one’s identity.

• Every employee's perspective is vital to our success, and fostering inclusion is a shared responsibility.

• Please be cautious of fictitious job openings, consulting engagements, solicitations, or employment offers from dubious sources.

• These engagements could be attempts to obtain personal information or to encourage you to pay a fee for services related to recruitment or training.

• Power Digital does NOT impose any application, processing, or training fees at any point in the recruitment or hiring process.

• All legitimate job openings will be listed on our careers page.