Marketo Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a recognized authority in Adobe Marketo Engage and integrated Adobe solutions, adhering to industry best practices and standards.

• Serve as a subject matter expert on B2B marketing automation methodologies and best practices.

• Gather and analyze client business objectives, technical requirements, and key performance indicators.

• Evaluate client technical environments and pinpoint implementation gaps in relation to business objectives.

• Convert business use cases into scalable Marketo solution designs while considering campaign flexibility, reporting needs, integration dependencies, and platform constraints.

• Review technical designs to ensure alignment with KPIs, business objectives, and feasibility of implementation.

• Document actionable recommendations aimed at reducing implementation risks and enhancing platform adoption.

• Provide advice on architectural design and B2B data models for Marketo integrations.

• Design and assess integrations between Marketo and enterprise platforms such as CRM, ERP, and other business systems.

• Examine API usage patterns and integration architecture to identify risks related to quota, throughput, concurrency, and data processing.

• Offer guidance on integration technologies, including REST APIs, webhooks, CRM synchronization, and interoperability across Adobe and non-Adobe systems.

• Assess processing, scalability, and downstream impacts of intricate data models and recommend sustainable solutions.

• Provide troubleshooting and design guidance for complex Marketo data structures, which include custom fields, custom objects, and custom activities.

• Review Smart Campaign designs, trigger versus batch strategies, campaign qualification behavior, and operational guidelines.

• Assist in troubleshooting complex automation issues, including campaign recursion, processing delays, activity volume impacts, sync backlogs, and unintended behavior.

• Offer best practice advice for Marketo Design Studio assets, including emails, forms, templates, and landing pages.

• Propose scalable solutions that promote performance, maintainability, and long-term growth.

• Manage multiple client engagements simultaneously, ensuring timely delivery and high-quality service.

• Regularly interact with marketers, analysts, developers, and executive stakeholders.

• Facilitate technical discussions and solution reviews with clients and partners.

• Build credibility and trust through effective communication and consulting skills.

• Support customer success initiatives and promote the adoption of Adobe solutions.

• Keep accurate project records, workload estimates, and time tracking documentation.

• Create client-facing documentation, presentations, and recommendations using Microsoft Office and AI-enabled tools.

• Utilize AI technologies to enhance workflow efficiency, explore platform capabilities, and speed up delivery.

• Continuously enhance technical expertise through training, certifications, and self-directed learning.

⛳️ Requirements

• Extensive technical expertise in Adobe Marketo Engage, covering architecture, data design, automation, integrations, governance, and advanced troubleshooting.

• Over 7 years of direct client consulting experience.

• Proven experience in designing and supporting complex Marketo implementations.

• Deep knowledge of B2B marketing automation best practices.

• Familiarity with REST APIs, webhooks, CRM synchronization, Model Context Protocol (MCP), and enterprise integration patterns.

• Solid understanding of Marketo data architecture and scalability issues.

• Experience in evaluating Smart Campaign processing, operational workflows, and automation performance.

• Ability to translate business requirements into architecture, design, and development tasks.

• Skilled in presenting technical solutions to both technical and non-technical audiences.

• Strong facilitation, consulting, and problem-solving capabilities.

• Proficiency in utilizing AI tools within daily workflows.

• Exceptional verbal and written communication skills.

• Capability to establish credibility and trust with clients and stakeholders.

🏝️ Benefits

• Medical, dental, and vision insurance

• Life insurance

• Disability coverage

• Paid time off

• 401(k)

• More!