Marketing Strategy Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the marketing strategy, governance, and prioritization within designated Clinical Education & Therapeutics portfolios.

• Spearhead annual and quarterly planning processes, ensuring alignment of investment decisions, campaign priorities, and go-to-market sequencing.

• Discover new growth prospects across B2B and B2C markets and collaborate with Product Management and Sales to formulate commercial strategies.

• Create integrated marketing plans that encompass digital campaigns, content, events, webinars, partnerships, and sales-led initiatives.

• Enhance value propositions, positioning, and competitive differentiation for audiences in clinical education and therapeutics.

• Collaborate with Sales teams to assist in territory planning, account-based marketing efforts, and strategies for converting campaigns into opportunities.

• Track market trends, accreditation requirements, funding changes, regulatory updates, and emerging prospects within clinical education.

• Oversee the comprehensive planning and execution of marketing campaigns from initial brief to launch, optimization, and performance review.

• Design content programs that promote customer awareness, evaluation, adoption, and advocacy.

• Manage the marketing strategy for virtual events and webinars, including audience acquisition, registration campaigns, speaker coordination, and post-event nurture programs.

• Direct go-to-market execution for new product launches within Clinical Education & Therapeutics portfolios.

• Establish scalable launch frameworks and repeatable processes for launch readiness.

• Create sales enablement materials including presentations, battlecards, customer-facing documents, landing pages, and nurture content.

• Oversee project delivery using project management tools such as Wrike, ensuring projects stay on track, within budget, and aligned with business goals.

• Collaborate with Clinical SMEs, Creative Services, and external partners to guarantee content accuracy, compliance, and adherence to accessibility standards.

• Manage campaign measurement frameworks, dashboards, and reporting processes.

• Monitor traffic, lead generation, conversion metrics, adoption, and retention statistics.

• Drive continuous optimization through testing, audience refinement, and analysis of channel performance.

• Partner with Marketing Operations and Sales Operations to uphold campaign governance, reporting accuracy, and CRM efficiency.

• Identify opportunities to enhance processes, expedite delivery, and disseminate best practices across the team.

• Cultivate relationships with clinical education organizations, associations, partners, and influencer communities.

• Support conference and event strategies, including sponsorships, speaking engagements, lead capture, and follow-up programs.

• Identify and implement co-marketing opportunities, webinars, and partnership initiatives.

• Collect and share market feedback to shape future product strategy, messaging, and customer engagement tactics.

⛳️ Requirements

• Proven experience in developing and executing go-to-market strategies, portfolio marketing plans, and integrated marketing campaigns.

• Strong background in collaborating with Sales, Product Management, and cross-functional stakeholders to achieve commercial results.

• Expertise in campaign planning, content strategy, demand generation, and product launches.

• Experience with data analysis, reporting, and measuring marketing performance.

• Outstanding stakeholder management, communication, and influencing abilities.

• Strong commercial acumen paired with an audience-first approach and evidence-based decision-making.

• Ability to juggle multiple priorities and function effectively in a fast-paced, matrixed environment.

• Experience in healthcare, clinical education, professional learning, therapeutics, regulated industries, or complex B2B environments is highly advantageous.

🏝️ Benefits

• This position is eligible to participate in an annual incentive program.

• Information on benefits offered is here.