Marketing Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the strategic creation of campaigns, product launches, and brand stories built on a solid creative foundation.

• Facilitate ideation, conceptualization, and creative direction processes, bridging strategy with execution.

• Craft master concepts and creative domains for brands, collections, and unique projects.

• Act as a creative and strategic resource for teams and multidisciplinary groups.

• Convert cultural, behavioral, and market insights into relevant, actionable concepts.

• Maintain narrative and conceptual uniformity across all brand engagement points (both online and offline).

• Inspire the team with innovative approaches, formats, and languages.

• Back strategic choices with a long-term brand outlook.

• Perform qualitative and desk research on consumers, behaviors, culture, and trends.

• Examine market dynamics, reference brands, competitors, and both national and international standards.

• Link quantitative and qualitative insights to the crafting of strategies and concepts.

• Convert research into frameworks, strategic narratives, and concise creative briefs.

• Serve as the custodian of strategic insights, ensuring brand consistency and ongoing evolution.

• Organize post-campaign evaluations and strategic enhancement cycles.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration (focused on Marketing), Journalism, or similar fields.

• Postgraduate degree or MBA in Digital Marketing, Branding, Communication Strategy, Brand Management, or Innovation (preferred).

• Experience in organizations or agencies centered on innovation and branding.

• Familiarity with UX writing, SEO, and influencer marketing.

• A portfolio showcasing creative projects and impactful campaigns.

• Demonstrated experience in marketing strategy, brand strategy, or strategic planning.

• Strong conceptual, creative, and analytical skills.

• Extensive cultural awareness and strategic brand insight.

• Proven experience managing intricate creative and strategic processes.

• Experience in conducting behavioral research, trend analysis, and generating insights.

• Capability to express strategy, creativity, and business concepts into clear and motivating narratives.

• Experience in fast-paced, hybrid workplaces or squad models.

• Exceptional communication and influencing abilities with leadership and teams.

🏝️ Benefits

• All of our positions are also open to people with disabilities.