Marketing Strategist

This is a fully remote position, open to applicants in Latvia.

📋 Description

• Develop and enhance lifecycle marketing initiatives across Email, SMS, Push Notifications, and CRM channels.

• Create and expand user-generated content (UGC) campaigns on TikTok, Instagram, YouTube Shorts, and Snapchat.

• Identify and collaborate with high-performing creators and influencers for amplification and co-creation partnerships.

• Oversee paid acquisition campaigns on platforms such as TikTok, Meta, Google, Unity Ads, and Apple Search Ads.

• Continuously evaluate and improve creative hooks, messaging, targeting, and conversion funnels.

• Lead the daily execution of integrated marketing campaigns across organic, paid, influencer, and community channels.

• Own and manage the marketing and launch calendar in alignment with product milestones and seasonal events.

• Coordinate app store updates, feature launches, content releases, and community activations.

• Transform product updates into engaging user-facing campaigns and narratives.

• Monitor and assess key growth KPIs such as CPI / CPA, CAC vs. LTV, ROAS, retention & churn, and funnel conversion metrics.

• Create dashboards and reporting systems utilizing analytics and visualization tools.

• Conduct A/B tests across creatives, messaging, and acquisition channels.

• Provide weekly performance insights and strategic recommendations to leadership.

• Manage the short-form content and creator pipeline.

• Organize content sprints centered around viral trends, gameplay moments, and feature releases.

• Oversee Discord and community engagement initiatives.

• Drive ambassador and creator engagement programs to enhance community retention and brand visibility.

• Collaborate closely with Product, Creative, Growth, and Operations teams to align marketing efforts with product development.

• Participate in product/design syncs to remain updated on upcoming features and roadmap direction.

• Lead GTM meetings and coordinate execution among multiple stakeholders.

• Develop scalable playbooks and marketing systems that can be delegated to junior team members as the organization expands.

⛳️ Requirements

• 5+ years of experience in Growth Marketing, Product Marketing, Performance Marketing, or Digital Marketing roles.

• Demonstrated experience managing multi-channel growth campaigns for consumer-facing products, gaming applications, social platforms, or mobile apps.

• Exceptional copywriting and brand storytelling abilities.

• Experience in scaling UGC, influencer marketing, and creator-led campaigns.

• Practical experience with paid media platforms including TikTok Ads, Meta Ads, Google Ads, Apple Search Ads, or similar tools.

• Strong comprehension of growth metrics such as CAC, LTV, ROAS, retention, and conversion funnels.

• Experience in managing campaign calendars, GTM execution, and cross-functional collaboration.

• Analytical mindset with experience utilizing dashboards, reporting tools, and experimentation frameworks.

• Capability to thrive in a fast-paced startup environment with a strong sense of ownership and autonomy.

🏝️ Benefits

• This position is for an independent contractor, facilitated through a payroll platform.