Marketing Strategist – Advertising

This is a fully remote position, open to applicants in Canada.

📋 Description

• Report directly to the Strategy Director.

• Offer essential strategic insights and guidance to the team.

• Convey findings to leads and creative teams effectively.

• Collaborate with internal teams to conduct both quantitative and qualitative research.

• Monitor reports from social listening and web analytics.

• Integrate research findings, identify insights, and compose creative briefings for clients and teams.

• Conduct research on clients, industries, and competitors across various markets.

• Analyze competitive digital marketing best practices and establish benchmarks.

• Perform audits of the digital ecosystem and evaluate the effectiveness of online touchpoints.

• Identify opportunities to leverage digital technology to enhance clients’ online presence and marketing strategies.

• Implement and oversee digital strategies across multidisciplinary teams.

• Plan and carry out sector analyses, competitive benchmarking, qualitative and consumer research, requirements-gathering sessions, and stakeholder interviews.

• Present research findings to clients and project teams.

• Provide insights into clients’ strategic direction.

• Collaborate on the development of overall strategy.

• Define measurement strategies for strategy development and optimization of sites or programs.

• Illustrate the value of incorporating strategy services into client engagements.

• Offer thought leadership on requirements-gathering, consumer research and insights, site measurement and marketing, and strategic planning.

⛳️ Requirements

• A minimum of 3–5 years of relevant experience in strategy, brand planning, business analysis, qualitative research, or a related field.

• Experience in a marketing or advertising agency is a plus.

• Proven experience in developing and delivering client proposals and presentations.

• Ability to articulate complex topics both verbally and in writing.

• Familiarity with qualitative and ethnographic research methods.

• Experience in spearheading the creation and implementation of digital design personas.

• Background in marketing research and sciences to design and analyze complex studies.

• Excellent collaboration skills with a team-oriented approach.

• Strong multitasking abilities and adaptability.

• A commitment to continuous learning.

• Must reside in Canada, have the ability to work in Canada, and live in British Columbia, Alberta, or Ontario.

🏝️ Benefits

• Fully remote work environment.

• Flexible working arrangements.

• Opportunity to make a significant impact and grow alongside the company.

• An inclusive, respectful, kind, equitable, and fair workplace culture.

• A collaborative work atmosphere.

• A workplace focused on positive impacts.