Marketing Specialist – SaaS

This is a fully remote position, open to applicants in South Africa.

📋 Description

• **Primary Duties**

• - **Digital Presence & Content Management**

• - Oversee and expand LinkedIn and other pertinent digital platforms

• - Develop and disseminate high-quality B2B content that resonates with key industries

• - Ensure a consistent, professional tone tailored for senior decision-makers

• - **SEO & Local Visibility**

• - Implement SEO strategies, including keyword research and on-page optimization

• - Assist with local SEO efforts (Google Business Profile, listings, reviews)

• - Monitor, analyze, and report on SEO performance metrics

• - **Campaign Strategy & Execution**

• - Design and implement targeted digital marketing campaigns aligned with sales goals

• - Collaborate closely with sales leadership to support ongoing pipeline opportunities

• - Concentrate on lead generation in critical sectors such as professional services and regulated industries

• - **Sales Enablement Materials**

• - Produce conversion-oriented content, including:

• - Email campaigns and nurturing sequences

• - Blog posts and LinkedIn articles

• - Sales presentations and one-pagers

• - Follow-up materials for webinars

• - Ensure all content is clear, practical, and focused on revenue generation

• - **Webinars & Event Marketing**

• - Organize, promote, and execute webinars from start to finish

• - Manage registration, engagement, and follow-up processes

• - Utilize webinars as a primary channel for generating qualified leads

• - **CRM, Automation & Analytics**

• - Leverage CRM and marketing automation platforms to track leads and campaigns

• - Deliver performance insights and reports to leadership

• - Support sales teams with visibility into marketing performance

⛳️ Requirements

• - **Essential**

• - Demonstrated experience in **B2B digital marketing (preferably in remote roles)**

• - Strong collaboration with sales teams and comprehension of revenue-driven marketing

• - Experience in running webinars or event-centric marketing campaigns

• - Proficient in CRM and marketing automation tools

• - Background in IT services, MSP, SaaS, cybersecurity, or related industries

• - **Desirable**

• - Familiarity with AI-assisted marketing or outbound tools

• - Knowledge of cybersecurity, compliance, or risk-based messaging

• - Excellent copywriting skills tailored for professional audiences (AI-assisted writing is acceptable with strong editing capabilities)

🏝️ Benefits

• 🤝 Collaborative team atmosphere with structured onboarding and support

• 💰 Compensation: Based on skillset and experience

• 🌎 100% remote position with global exposure

• 🚀 Opportunities in fast-growing companies and performance-driven career advancement

• 🎯 Significant impact in high-growth environments