Marketing Specialist – NFL Universe Football

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of how NFL Universe Football is presented both on-platform (thumbnails, icons, and discovery optimization) and off-platform (social media, community interactions, and creators).

• Generate creative ideas for thumbnails, icons, and visuals for Roblox pages.

• Collaborate with our artists to brief and refine visual concepts (note that you will not be responsible for creating 3D renders).

• Publish and test assets directly within Roblox.

• Analyze performance dashboards to determine what is effective (and what is not).

• Suggest and implement the next series of experiments based on performance results.

• Assist in brainstorming and executing content for platforms such as Twitter/X, Discord, Instagram, and TikTok.

• Capture gameplay footage from Roblox and create simple, engaging videos.

• Support community engagement initiatives tied to in-game events or updates.

• Assist with experiments involving creators or YouTubers.

• Contribute new ideas that foster player growth or engagement.

• Help advance ad-hoc projects when opportunities arise to test new concepts.

⛳️ Requirements

• Strong familiarity with Roblox, whether as a player, creator, or active community member.

• Knowledge of Roblox discovery mechanisms (thumbnails, icons, titles/descriptions, creator ecosystem).

• Experience in creating or managing content for social media platforms (either personal or professional).

• Strong intuition for trends, particularly related to significant NFL events (Draft, Kickoff, Playoffs, Super Bowl, etc.).

• Understanding of how sports fans engage, including team dynamics, rivalries, hype cycles, and live events.

• Proven ability to transform ideas from concept to execution and publication.

• Experience in short-form content creation (capturing gameplay, basic video editing, and platform-specific formats).

• Comfortable with basic analytics (dashboards, Google Sheets) and able to explain performance metrics in practical terms.

• Strong time management skills and the ability to prioritize tasks in a fast-paced environment.

• Collaborative, proactive, and receptive to feedback and iteration.

• Professional experience is not a strict requirement; personal projects, side projects, or creator work are valued!

🏝️ Benefits

• Competitive compensation, including above-market salary, profit sharing, and stock options.

• Retirement benefits with company contributions to your retirement plan (401k, RRSP, Pension) available in Canada, the UK, and the USA!

• Medical, dental, and vision benefits, with additional offerings depending on the country (Life, ADD, etc.) such as in Canada, the UK, and USA.

• Flexible PTO, including vacations and Federal/Bank Holidays.

• Remote-first work policy; we have always operated remotely and will continue to do so, allowing you to work from home or anywhere.

• In-person gatherings, virtual company-wide game events, Robux allowances, and much more!

• Professional development opportunities, including reimbursement for courses, materials, and anything that aids in your training and growth.

• Work with fantastic individuals and make an impact on millions of daily players.