Marketing Specialist, New Logo Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, test, and implement targeted email campaigns aimed at acquiring new clients.

• Assist in direct mail and gifting strategies that enhance outreach and nurturing efforts for high-value prospects.

• Organize, test, and facilitate webinars in close collaboration with stakeholders.

• Lead processes associated with campaigns within the team, including the use of Asana, naming conventions, and template management.

• Collaborate with the events and partnerships team to provide campaign support for field marketing activities.

• Create newsletters and email summaries that focus on engaging prospects with relevant content, offers, and events.

• Publish and promote marketing materials that assist in acquiring new logos.

• Track key performance metrics of emails and campaigns, suggesting test plans to enhance outcomes continuously.

• Document and communicate findings from experiments and learnings to improve acquisition performance.

⛳️ Requirements

• 2–4 years of experience in a marketing position; experience in B2B SaaS or demand generation is highly desirable.

• Proven experience in supporting demand generation campaigns that yield qualified leads, build pipelines, and foster new customer acquisition.

• Established expertise in email marketing, including campaign creation and execution, list segmentation, A/B testing, and performance evaluation.

• Strong skills in content creation, with the ability to craft clear, concise, and on-brand copy for emails and landing pages tailored for prospect audiences.

• Exceptional organizational and time management abilities, capable of effectively handling multiple campaigns, testing roadmaps, and deadlines.

• A technically proficient marketer familiar with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) and webinar platforms (Zoom).

• A collaborative team player with excellent communication and interpersonal skills.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with various plan options.

• HSA/FSA accounts, disability and life insurance, among other benefits.

• Employer-funded HSA-based benefits plan that includes drug, dental, and mental health coverage.

• 401(k) matching for U.S. employees and RRSP matching for Canadian employees.

• Customized career development discussions and access to tools, courses, and resources.

• Unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1.