Marketing Specialist – LATAM, Caribbean

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns across platforms such as Meta, LinkedIn, Google, and other pertinent channels.

• Create and develop ad creatives directly, including static images, carousels, short-form videos, display ads, and various social formats.

• Produce visually engaging assets that adhere to brand standards and performance objectives.

• Conduct daily monitoring of campaign performance to identify opportunities for optimization related to targeting, bidding strategies, placements, audience segmentation, and creative effectiveness.

• Write persuasive and succinct ad copy that aligns with the client's voice and value proposition; work closely with designers and contractors to create impactful visuals and creative materials.

• Execute structured A/B and multivariate testing on campaign elements, including audience segments, messaging angles, and landing page components, to drive ongoing learning and enhance cost-effectiveness.

• Establish and manage custom audiences, including list uploads, behavioral targeting, retargeting strategies, and lookalike audiences to optimize campaign efficiency.

• Assist in the creation and optimization of landing pages, collaborating with internal teams or external partners to enhance messaging, layout, and conversion pathways.

• Monitor and verify conversion events, ensuring the correct setup of tracking pixels, UTMs, and analytics tags for data integrity and attribution accuracy.

• Compile performance dashboards and weekly summary reports that highlight key metrics, trends, and tactical recommendations to aid decision-making.

• Investigate competitors, market trends, and audience behaviors to inform campaign positioning and identify differentiation opportunities.

• Collaborate across departments with sales and leadership to ensure marketing campaigns are aligned with pipeline requirements, value propositions, and customer profiles.

• Support additional marketing efforts, including social media management, content creation, email marketing, and lead nurturing sequences as necessary.

• Maintain a well-organized library of content and assets, ensuring that creative and messaging materials are consistent with the brand and easily accessible.

• Keep abreast of platform updates and advertising best practices, proactively suggesting new strategies or channels to enhance marketing effectiveness.

⛳️ Requirements

• Recent hands-on design experience (within the last 1–2 years).

• Strong comprehension of paid performance marketing, including audience targeting, bidding strategies, funnel management, attribution, and campaign optimization.

• Data-driven mindset with the capability to analyze campaign metrics and extract actionable insights.

• Solid portfolio showcasing performance-oriented creative assets (ads, landing pages, social media visuals, etc.).

• Outstanding written communication skills for crafting clear and compelling messages.

• Highly organized and proactive, with a keen eye for detail.

• Experience in supporting landing page or funnel optimization through messaging or conversion-rate testing is preferred.

• Familiarity with B2B marketing, content marketing, or collaborating with leadership teams in dynamic environments.

🏝️ Benefits

• Flexible work arrangements.

• Professional development opportunities.