Marketing Specialist, Host Marketing

This is a fully remote position, open to applicants in Alaska, +2 more states.

📋 Description

• Strategize, initiate, and enhance multi-channel recruiting campaigns for Hosts through various mediums including email, landing pages, direct mail, webinars, events, paid media, and new channels.

• Develop emails, landing pages, case studies, testimonials, toolkits, sales enablement resources, event communications, and follow-up materials.

• Assist in paid acquisition efforts by providing insights on lead quality, geographic priorities, and creative suggestions.

• Investigate key industries and markets; source, enrich, validate, deduplicate, and segment prospect information.

• Uphold standards for verification, suppression, list hygiene, audience sourcing, and outcome documentation.

• Construct and oversee HubSpot Marketing Hub and CRM including emails, landing pages, forms, segments, workflows, sequences, properties, lead scoring, routing, personalization, automation, and campaign analytics.

• Execute quality checks prior to each launch.

• Collaborate with Account Executives and internal teams on campaign objectives, lead thresholds, routing, follow-up, feedback loops, approvals, and readiness for launch.

• Maintain project timelines, communicate progress, and escalate any risks or support requirements.

• Monitor source and attribution, email and landing-page engagement, lead quality, disqualification, and conversion through active Hosts.

• Set performance benchmarks, provide insights, and convert findings into enhancements that boost lead quality and funnel performance.

• Report to the Associate Manager of Host Lifecycle and work alongside Paid Channels, Brand Marketing, Data, Product, and Events.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience.

• Background in B2B, demand generation, digital, or growth marketing.

• Proven ownership of multi-channel campaigns from inception to reporting.

• Advanced proficiency in HubSpot is essential, including Marketing Hub as well as CRM emails, forms, landing pages, segments, workflows, sequences, properties, lead scoring, lead routing, automation, and reporting.

• Knowledge of prospect research, list creation, data enrichment and validation, segmentation, deduplication, suppression, deliverability, and CRM maintenance.

• Comfort in utilizing CRM and full-funnel data to identify trends, clarify performance, and suggest subsequent actions.

• Intermediate skills in Excel or Google Sheets.

• Outstanding writing and editorial judgment.

• Basic design capabilities using Canva or Adobe Creative Suite.

• Ability to handle multiple deadlines and keep accurate plans in Asana or a similar tool.

• Capacity to clarify responsibilities, document decisions, and communicate effectively across teams.

• Demonstrated attention to quality control, curiosity, proactive problem-solving, follow-through, and dependable execution with minimal oversight.

• Remote candidates must reside in the United States.

• Must possess authorization to work in the U.S. for any employer.

• Experience with NeverBounce and AI lead generation tools is advantageous.

• Current HubSpot Marketing Hub certification is preferred.

• Experience in marketplace, membership, travel, hospitality, small business, supply-side, or sales-aligned acquisition initiatives is preferred.

• A portfolio or work samples showcasing campaign execution are welcomed.

🏝️ Benefits

• Competitive salary – base compensation up to market rates plus bonus or variable compensation, based on position.

• Deferred Compensation for eligible positions.

• Remote Work – work from anywhere within the United States.

• Medical, Dental, and Vision Insurance.

• Gynecology, Fertility, and Family-building Care.

• Online Mental Health Therapy.

• Virtual healthcare.

• Employee Assistance Program providing 24/7 access to support for mental health and a balanced lifestyle.

• HSA/FSA.

• Life and AD&D Insurance.

• Voluntary Short and Long Term Disability.

• PTO – At least 3 weeks per year.

• Unlimited PTO.

• 401(K) with Company Match on up to 5% of your contribution.

• 401(k) with employer match.

• Parental Leave – Up to 6 weeks of parental leave.

• Work laptop and additional equipment as needed.

• In-person rallies including all-hands and department-specific events.

• Free Harvest Hosts annual membership, including access to member discounts.

• Tour de Hosts Stipend.

• Employee Recognition and Rewards Program.

• Fun work environment.