Marketing Specialist

This is a fully remote position, open to applicants in China.

📋 Description

• Assist in the implementation of impactful, multi-channel marketing campaigns.

• Design and carry out integrated marketing initiatives that bolster BiG's licensing efforts and strategic alliances.

• Oversee BiG's marketing communications in China while also supporting global campaigns and international audiences.

• Develop and maintain marketing calendars, campaign schedules, and content timelines.

• Create and manage landing pages using WordPress or Webflow.

• Oversee HubSpot CRM, including email campaigns, lead nurturing workflows, and performance reporting.

• Implement lead generation initiatives that facilitate business development activities.

• Coordinate the promotion of webinars, event marketing, ChinaJoy, Gamescom, GDC, and other industry-related events.

• Generate social media content across LinkedIn, WeChat, and other pertinent platforms.

• Assist with PR announcements, case studies, partnership launches, and customer success narratives.

• Monitor campaign effectiveness and suggest improvements based on data and analytics.

⛳️ Requirements

• Minimum of 3 years of experience in B2B marketing, SaaS, gaming, licensing, or technology sectors.

• Practical experience with HubSpot CRM, Marketing Hub, email automation, and analytics.

• Proficient in managing digital marketing campaigns from conception through to execution, including content creation.

• Familiarity with building and editing websites using WordPress, Webflow, or similar content management systems.

• Strong project management capabilities, with a proven ability to independently manage multiple projects.

• Exceptional written and verbal communication skills in English.

• Native proficiency in Chinese (Mandarin) is strongly preferred.

• Experience collaborating with globally distributed teams.

• Strong analytical abilities to assess and enhance campaign performance.

• A genuine passion for gaming, entertainment, and emerging technologies.

🏝️ Benefits

• Compensation is based on qualifications, experience, and suitability for the position.

• We offer an allowance for purchasing your own devices or equipment and provide variable compensation through our annual bonus program.

• Enjoy the flexibility to work from anywhere globally, travel freely, receive payment in your preferred currency, and benefit from flexible hours and unlimited paid time off.

• Collaborate with an energetic, quick-learning, supportive, and diverse team of Yodies across six continents and over 30 countries who foster and implement innovative ideas.