Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Assist in the planning and execution of comprehensive ABSM campaigns designed for large enterprise target account segments.

• Collaborate closely with the Marketing Campaign Manager along with content and creative teams to produce customized marketing materials.

• Employ data-driven market insights and customer information to design targeted, personalized campaigns.

• Implement engagement and nurturing campaigns to provide enhanced content experiences.

• Utilize various marketing channels to enhance campaign effectiveness.

• Partner with the content team to formulate personalized content and messaging strategies.

• Work in close collaboration with cross-functional B2B marketing teams.

• Keep a constant watch on industry trends and competitor actions.

• Utilize ABSM platforms, marketing automation tools, CRM systems, and analytics platforms to facilitate ABSM campaign execution.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.

• Over 3 years of experience in digital marketing and ABSM, with an emphasis on campaign management and execution.

• Demonstrated experience in planning and optimizing successful B2B marketing/ABM campaigns.

• Solid understanding of B2B demand generation principles.

• Strong grasp of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.

• Basic knowledge and a keen interest in learning to read and interpret marketing data, analyzing performance metrics, and deriving actionable insights to enhance campaign performance.

• Strong project management capabilities.

• Effective communication and interpersonal skills.

• Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred.

• Exceptional written and verbal communication skills.

🏝️ Benefits

• Opportunities for professional development.

• Employee Share Purchase Plan.