Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with the Chief Growth Officer and client partner leadership to develop and enhance Livefront’s marketing strategy.

• Assist in defining marketing priorities, key focus areas, and success metrics that align with business and growth objectives.

• Serve as a strategic advisor on brand positioning, go-to-market strategies, and growth opportunities.

• Oversee the planning and execution of marketing programs and campaigns across content, events, branding, and partnerships.

• Work in partnership with leaders, sales teams, content creators, designers, and subject matter experts to ensure cohesive messaging and storytelling.

• Aid in the creation, distribution, and amplification of content across various channels, including events, social media, and the website.

• Direct Livefront’s strategy for events, conferences, sponsorships, and community engagement.

• Develop and document essential marketing processes, workflows, tools, and best practices.

• Create methods for measuring effectiveness and ROI across all marketing initiatives.

• Utilize data and insights to continually enhance marketing efforts and propose improvements.

• Collaborate closely with HubSpot to manage clients, accounts, segments, and CRM data.

• Act as Editor-in-Chief of the website from a marketing perspective with actionable insights.

• Serve as a subject matter expert in tools, processes, and best practices to assist the Chief Growth Officer and the Growth team in acquiring new logos in key markets and verticals.

• Assist in marketing within our own accounts to effectively land-and-expand.

⛳️ Requirements

• 5-7+ years of experience in marketing, preferably in a consulting, services, agency, or digital product setting.

• Proven experience in owning and evolving marketing programs from strategy through to execution.

• Strong grasp of brand positioning, content marketing, event management, and campaign execution.

• Familiarity with HubSpot and other essential marketing tools; we value your insights and leadership in enhancing our marketing efforts.

• Comfortable working directly with senior leaders and influencing without formal authority.

• Demonstrated ability to manage multiple projects while upholding a high standard of quality.

• Experience collaborating across functions with sales, leadership, and creative teams.

• Proficiency in using marketing tools and platforms (e.g., analytics, CRMs, email, social media).

• Exceptional written, verbal, and interpersonal communication skills.

• Above-average discipline and organizational skills, along with a strong desire for personal and professional growth.

• A clear passion for the art of effective marketing.

🏝️ Benefits

• Incentive plan