Marketing Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Implement B2B demand and lead generation strategies through LinkedIn, email, outbound sequences, and selected platforms.

• Assist in optimizing paid media campaigns (LinkedIn Ads, Google Ads, retargeting) to attract qualified leads.

• Contribute to public relations and content initiatives that enhance the company's market position.

• Support event-related activities (research, coordination, pre/post-event outreach) to facilitate meetings and pipeline development.

• Work closely with the Sales team on outbound campaigns and targeted account outreach.

• Oversee the content calendar and publish content on LinkedIn and relevant channels.

• Create clear, engaging, and conversion-driven B2B copy (posts, emails, ads, campaign materials).

• Conduct outreach and nurturing campaigns to generate discovery calls and meetings.

• Maintain and update CRM data to ensure accurate tracking of leads and campaigns.

• Collaborate with product and leadership teams to transform insights into marketing content.

• Assist in developing sales materials (presentations, messaging, basic positioning).

⛳️ Requirements

• At least 3 years of B2B marketing experience, preferably in SaaS, AI, MarTech, e-commerce, or consumer technology.

• Proven experience in executing demand generation and lead generation campaigns (LinkedIn, email, outbound, basic paid channels).

• Practical experience in content creation and social media management (especially on LinkedIn).

• Strong copywriting abilities — capable of producing clear, engaging, and conversion-oriented B2B content (posts, emails, ads).

• Basic familiarity with paid media campaigns (LinkedIn Ads, Google Ads, or similar) and a willingness to optimize them.

• Experience in supporting or participating in events and webinars (end-to-end ownership is a bonus, but not mandatory).

• Knowledge of CRM tools (e.g., HubSpot, Salesforce) for managing leads and tracking campaigns.

• Capability to work collaboratively with Sales and Product teams.

• Excellent communication skills and the ability to convert product features into clear marketing messages.

• Proactive mindset with the ability to execute swiftly in a dynamic startup environment.

🏝️ Benefits

• Competitive salary based on experience and skills.

• Fully remote position with flexibility across EU time zones.

• Paid time off.

• Company-provided laptop.

• Join a pioneering company that is transforming the BeautyTech sector.

• Collaborate with a talented, innovative team while making a significant impact in the industry.

• Contribute to product development and company growth.

• Opportunity to enhance your skills and expertise at the intersection of science and beauty.