Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Conducting audits and activating current marketing assets (CRM, website, email list, social media accounts)

• Overseeing and optimizing the marketing technology stack; pinpointing and implementing compatible tools

• Establishing the foundation for a marketing department that will evolve alongside the company

• Developing and honing K–12 buyer personas through research, interviews, and collaboration with sales and leadership

• Crafting and managing a thought leadership content strategy that enhances credibility and supports lengthy sales cycles

• Planning and executing campaigns across various channels including email, content, social media, SEO, and paid advertising

• Assisting field marketing initiatives: formulating tradeshow and event strategies, preparing pre-event outreach, designing lead capture and follow-up processes, and analyzing post-event performance and ROI

• Developing and maintaining a measurement framework with clearly defined KPIs and regular reporting to the CEO

• Monitoring and reporting on key metrics

• Collaborating closely with the CEO and sales team to ensure marketing aligns with business objectives and revenue goals

⛳️ Requirements

• 3–6 years of practical marketing experience across content, email, social media, events, and SEO

• Demonstrated ability to build measurement frameworks and make data-driven decisions utilizing metrics such as MQLs, MQL-to-SQL conversion, CAC, and ROAS

• Experience in developing buyer personas through direct research and interviews

• Solid background in managing tradeshows or events: strategy development, materials creation, iterative improvements based on feedback, and follow-up execution

• General SEO knowledge and comfort with evaluating and implementing marketing technology tools

• Experience in creating thought leadership content and campaigns

• Strong communication and stakeholder management skills; confident in virtual presentations and representing the brand

• Builder mindset: proactive, organized, and comfortable taking ownership of strategy and execution in a lean, autonomous, fully remote environment

🏝️ Benefits

• 14 PTO days plus the option for 2 additional weeks of unpaid leave

• Performance incentives linked to MQL generation