Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conducting audits and activating current marketing assets (CRM, website, email list, social media accounts).

• Overseeing and enhancing the marketing technology stack; identifying and implementing compatible tools.

• Establishing the groundwork for a marketing department that will evolve in tandem with the company.

• Researching, interviewing, and collaborating with sales/leadership to develop and refine K–12 buyer personas.

• Creating and managing a thought leadership content strategy that establishes credibility and supports lengthy sales cycles.

• Planning and executing campaigns across various channels including email, content, social media, SEO, and paid advertising.

• Assisting in field marketing initiatives: crafting tradeshow and event strategies, preparing pre-event outreach, designing lead capture and follow-up processes, and analyzing post-event performance and ROI.

• Developing and maintaining a measurement framework with clear KPIs and regular reporting to the CEO.

• Monitoring and reporting key performance metrics.

• Collaborating closely with the CEO and sales team to align marketing efforts with business objectives and revenue goals.

⛳️ Requirements

• 3–6 years of hands-on marketing experience in executing strategies across content, email, social media, events, and SEO.

• Demonstrated ability to construct measurement frameworks and make data-informed decisions using metrics such as MQLs, MQL-to-SQL conversion rates, CAC, and ROAS.

• Experience in developing buyer personas through direct research and interviews.

• Strong experience in managing tradeshows or events: strategy development, materials creation, iteration based on feedback, and follow-up execution.

• General knowledge of SEO and comfort in evaluating and implementing marketing technology tools.

• Experience in creating thought leadership content and campaigns.

• Excellent communication and stakeholder management skills; confident in virtual presentations and brand representation.

• A builder mindset: proactive, organized, and comfortable taking ownership of strategy and execution in a lean, autonomous, fully remote setting.

🏝️ Benefits

• 14 PTO days plus an option for 2 additional weeks of unpaid leave.

• Performance incentives linked to MQL generation.