Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the execution of marketing campaigns by managing timelines, assets, and channel configurations.

• Aid in the setup and performance monitoring of paid media campaigns.

• Ensure that campaigns are organized and tracked within HubSpot.

• Implement partner and co-marketing campaigns from initiation to reporting.

• Coordinate marketing materials, campaign schedules, and shared logistics for partners.

• Create and distribute marketing emails for campaigns, events, and nurturing programs.

• Oversee email segmentation, quality assurance, and performance enhancement.

• Plan and execute trade shows and events from preparation to follow-up.

• Manage event logistics, booth activation, and presence on-site.

• Guarantee lead capture, campaign tracking, and post-event evaluations.

• Contribute to dashboards and reports across HubSpot, CRM, and paid media platforms.

• Provide insights into campaign performance and assist with attribution tracking.

• Manage HubSpot campaign setup, segmentation, and workflows.

• Facilitate lead routing and ensure data consistency in collaboration with Sales Operations.

• Promote the adoption of marketing tools, naming conventions, and reporting standards.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing, as a marketing specialist, or in a similar B2B position.

• Experience within a B2B SaaS or technology company environment.

• Proven experience in supporting campaign execution across digital channels, email, and events.

• Familiarity with HubSpot or comparable marketing automation and CRM platforms.

• Experience in planning or executing trade shows, events, or webinars.

• Comfortable working with data, dashboards, and performance analytics.

• Exceptional attention to detail.

• Team-oriented mindset.

• Capability to manage multiple tasks and priorities.

• Experience in partner or channel-driven marketing environments is an advantage.

• Knowledge of ERP, Microsoft Dynamics, or the broader Microsoft ecosystem is desirable.

• Experience in marketing operations, automation, or lead lifecycle management is a plus.

🏝️ Benefits

• 3 weeks of paid vacation.

• Comprehensive health and dental coverage.

• Health and personal spending accounts.

• Funds for professional development.

• RRSP program.

• Stock options.

• Annual performance-based bonus.

• Flexible work arrangements: remote work or occasional office days.

• Wellness initiatives and flexible scheduling.

• Learning programs and mentorship opportunities.

• Development funding.

• Quarterly events and cultural celebrations.