Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of crafting and implementing localized, culturally appropriate marketing strategies aimed at increasing market share and revenue in Spanish-speaking regions.

• Collaborate with global teams while tailoring initiatives to reflect local market specifics, language variations, and regional behaviors.

• Gain a deep understanding of LATAM markets, including local examination systems, educational frameworks, and distinctions between students and healthcare professionals.

• Modify global messaging to fit local cultural and linguistic contexts, ensuring that the messaging addresses regional requirements and behaviors effectively.

• Plan and carry out multichannel marketing campaigns across CRM, Paid Social, SEM, SEO, and organic social platforms.

• Track and refine campaigns, leveraging data to foster continuous enhancement across acquisition, activation, and retention processes.

• Manage projects from start to finish and work collaboratively with global teams, ensuring coherence and establishing scalable best practices throughout LATAM.

⛳️ Requirements

• Over 3 years of experience in digital marketing within SaaS or B2C sectors in Latin America.

• Strong grasp of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including the dynamics of region-specific channels (e.g., Meta, WhatsApp).

• Proven experience in developing and executing marketing strategies, including positioning, value propositions, and localized messaging.

• Analytical mindset with the capability to work with limited data to create and implement effective marketing initiatives.

• Comfortable balancing strategic and operational roles, with a strong drive to accomplish tasks in a fast-paced setting.

• A dependable business partner, continuously seeking solutions and opportunities for improvement.

• Exceptional communication skills, capable of conveying ideas clearly to various stakeholders and fostering alignment.

• Proficient communication skills in both Spanish and English; knowledge of Portuguese is a significant advantage.

🏝️ Benefits

• Opportunities for Learning & Development (including internal and external training sessions, workshops, hackathons, AI discussions, seminars, Blinkist access, and more).

• Work From Somewhere Sunny (enjoy access to our offices in Cagliari and Cape Town, with the chance to visit our HQs in Berlin during the summer).