Marketing Specialist – AI and Automation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Utilize AI technologies, such as generative AI, content optimization AI, and automation assistants, to enhance content creation, distribution, and personalization.

• Assess new AI functionalities and propose strategies to boost performance, efficiency, and experimentation.

• Enhance AI-generated content for SEO, clarity, accessibility, and brand uniformity.

• Develop, manage, and refine marketing automation workflows in HubSpot, including email automation and lead nurturing processes.

• Establish A/B testing methodologies across paid, owned, and automated channels.

• Collaborate with cross-functional teams to disseminate content across websites, social media platforms, email, and CRM systems.

• Strategize and implement SEO initiatives, including keyword analysis, on-page optimization, and technical SEO suggestions.

• Employ AI-enhanced SEO tools to uncover trends, identify gaps, and discover growth possibilities.

• Track search performance using Google Analytics, Search Console, and AI-driven insight tools.

• Create and sustain real-time dashboards that monitor marketing KPIs, funnel performance, and campaign results.

• Convert complex data into actionable insights and recommendations for stakeholders.

• Perform experimentation analysis, attribution tracking, and audience segmentation utilizing AI-supported analytics.

• Concentrate marketing initiatives on the EMHware and GoodTherapy products.

⛳️ Requirements

• 2–5 years of experience in digital marketing, automation, growth, analytics, or related areas.

• Practical experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms).

• Strong understanding of Google Analytics, Search Console, keyword research tools, and performance reporting.

• Experience in developing workflows in HubSpot or similar CRM/marketing automation tools.

• Excellent analytical and problem-solving abilities with a passion for data-driven experimentation.

• Capability to translate data, AI insights, and automation results into clear and persuasive actions.

• Outstanding communication, collaboration, and project management skills.

• Curiosity, adaptability, and a growth mindset—flourishing in rapidly changing AI-driven environments.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in the manner that suits you best within your country of employment—whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation to start.

• A paid volunteer day of your choosing.

• 2 floating holidays to celebrate occasions that are significant to you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.