Marketing Scientist

This is a fully remote position, open to applicants in United States.

📋 Description

• Reporting to the Marketing Analytics Science Lead within the Marketing Department

• Enhance our marketing performance by leveraging data-driven insights and advanced analytics

• Assist in key initiatives related to Marketing Mix Modeling (MMM), attribution, and causal inference

• Create analytics to assess marketing effectiveness and ROI, utilizing MMM, attribution modeling, customer lifetime value (CLV), and experimentation

• Employ causal inference methodologies (such as difference-in-differences, propensity score matching, uplift modeling) to determine the true impact of marketing efforts

• Automate the training and implementation of updated models

• Generate ‘insight-ready’ datasets from raw data by constructing data pipelines

• Develop and maintain self-service analytics dashboards

• Assist the marketing team with campaign analysis, data needs, training, and ad-hoc analyses

• Convey complex analytical results to executive stakeholders in a clear and actionable manner

⛳️ Requirements

• Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science, or a related discipline

• Over 3 years of experience in marketing analytics or performance marketing measurement

• Proficiency in Marketing Mix Modeling and attribution techniques, with proven experience applying these in real-world scenarios

• Strong skills in SQL and data visualization tools

• Expertise in Python, with a track record of building open-source Marketing Mix Models (such as Robyn, Meridian, LightweightMMM, etc.)

• Comprehensive understanding of the marketing funnel and various channels

• Excellent project management abilities and stakeholder communication skills

• Capability to work autonomously and lead high-impact projects from start to finish

🏝️ Benefits

• Unlimited annual leave

• Excellent healthcare

• Employee discounts