Marketing Promotions and Lifecycle Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement paid media strategies across Meta, Google, LiveIntent, and other acquisition platforms, which involves campaign setup, trafficking, optimization, pacing, and reporting.

• Oversee owned and operated promotional campaigns through newsletters, websites, emails, and various marketing channels.

• Execute promotional initiatives aimed at boosting newsletter audience size, increasing premium subscription numbers, enhancing subscriber engagement, and achieving retention and conversion targets.

• Assist with lifecycle marketing projects, audience segmentation, and optimization of the subscriber acquisition funnel.

• Track campaign performance, audience interaction, acquisition metrics, and conversion rates; diagnose problems and implement enhancements.

• Maintain campaign reporting systems and dashboards, highlighting trends related to newsletter growth, premium subscriptions, engagement levels, conversion rates, and Customer Acquisition Cost (CAC).

• Conduct A/B testing by creating variants, applying tracking parameters, and ensuring precise measurement.

• Manage promotional timelines and campaign workflows across various brands and initiatives.

• Support the expansion of newsletters and premium subscriptions through paid, organic, email, and on-site marketing strategies.

• Collaborate with Marketing & Growth leadership to facilitate subscriber conversion, engagement, retention, and premium subscription projects.

• Maintain comprehensive campaign documentation, quality assurance processes, and deployment standards.

⛳️ Requirements

• 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing.

• Practical experience with Meta Ads Manager and Google Ads.

• Proven track record in executing marketing campaigns focused on acquisition, engagement, retention, or conversion.

• Experience in supporting newsletter, subscription, membership, or audience growth initiatives.

• Proficient in campaign reporting, KPI tracking, and performance analysis.

• Highly organized and deadline-oriented, with strong project management and communication abilities.

• Preferred Experience

• Familiarity with programmatic advertising platforms such as LiveIntent, StackAdapt, or The Trade Desk.

• Background in newsletter, media, publishing, or subscription-based industries.

• Knowledge of analytics and reporting platforms like Looker, GA4, or similar tools.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave (Maternity, Paternity)

• Short Term & Long Term Disability

• Training & Development

• Work From Home