Marketing Orchestration Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop a comprehensive, signal-driven perspective of the most valuable in-market accounts spanning Marketing, SDRs, and Sales.

• Enhance pipeline performance by synchronizing inbound and outbound activities focused on confirmed buying intent.

• Offer leadership insights into the engagement of priority accounts across various channels, teams, and tools.

• Take ownership of the cross-functional framework for recognizing, categorizing, and activating high-value accounts.

• Convert intent, fit, engagement, and account-priority data into actionable activation rules and go-to-market (GTM) action paths.

• Create and sustain a unified prioritization system for target accounts based on signal sources and engagement platforms.

• Coordinate activations across owned, paid, email, SDR, web, campaign, and conversational channels.

• Align account selection, routing, sequencing, and engagement strategies with Demand Generation, Marketing Operations, SDR leadership, RevOps, and Sales.

• Define operational logic for prioritized plays, expedited follow-ups, and synchronized outbound/inbound activities.

• Construct dashboards, scorecards, and reporting frameworks to ensure visibility into GTM execution.

• Identify redundancies, inefficiencies, and channel conflicts, implementing enhancements as needed.

• Integrate data, workflows, and activation tools across 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and similar systems.

• Establish governance and shared procedures for account prioritization, orchestration logic, and execution handoffs.

• Assess the impact of orchestration on conversion rates, pipeline progression, follow-up speed, and the quality of account engagement.

⛳️ Requirements

• Over 5 years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or related go-to-market disciplines.

• Proficiency in utilizing account signals, intent data, engagement metrics, and firmographic or technographic inputs for activation purposes.

• Capability to align Marketing, SDR, Sales, and Operations teams without direct authority.

• Solid understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation processes.

• Experience in developing or enhancing operational frameworks that connect insights, prioritization, and execution.

• Familiarity with signal-based GTM marketing technology and data platforms, including intent providers, conversation platforms, CRM, marketing automation, and reporting tools.

• Strong analytical abilities and the capability to translate performance data into actionable insights.

• Excellent communication and stakeholder management skills.

• Strong organizational judgment, keen attention to detail, and the ability to navigate ambiguity.

• Preferred: Experience in B2B SaaS or enterprise technology marketing.

• Preferred: Knowledge of ABM, buying-group signals, and intent-driven GTM strategies.

• Preferred: Background in Marketing Operations, RevOps, SDR, or Sales leadership teams.

• Preferred: Working knowledge of 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools.

• Preferred: Experience in developing GTM reporting frameworks or dashboards.

🏝️ Benefits

• Flexible and collaborative work environment.

• Company culture that empowers employees to perform at their best.

• Employee Resource Groups.

• Regular company and team bonding events.

• Competitive benefits and perks.

• Global volunteering and community initiatives.

• Generous PTO & Holiday Schedule.

• Parental Leave.

• Progressive Healthcare Options.

• Retirement Programs.

• Opportunity for Education Reimbursement.

• Commuter Offset (specific locations).