Marketing Ops, Lifecycle – Salesforce

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of and oversee our Salesforce CRM, including its configuration and continuous optimization.

• Ensure data integrity and manage the database effectively.

• Manage user access and establish system governance.

• Design and implement scalable processes that facilitate marketing and sales operations.

• Develop and maintain CRM structures that guarantee accurate tracking, reporting, and visibility of the sales pipeline.

• Design and oversee the lead lifecycle from initial contact to sales handoff.

• Create and maintain marketing attribution models to evaluate channel and campaign performance.

• Define and uphold UTM frameworks and tracking standards across various marketing channels.

• Develop and refine lead scoring models within Salesforce to aid in sales qualification and prioritization.

• Construct and manage marketing dashboards and reporting frameworks.

• Generate weekly and monthly marketing performance reports for internal stakeholders.

• Support the measurement of campaigns, performance analysis, and ROI tracking throughout the marketing funnel.

• Ensure reporting structures provide clear insights into pipeline development and marketing impact.

• Manage integrations across the marketing technology stack, including marketing automation and analytics tools.

• Collaborate closely with sales, marketing, and operations teams to align reporting standards and enhance pipeline visibility.

• Support vendor relationships and guarantee systems operate efficiently and reliably.

• Partner with internal stakeholders to continuously enhance marketing processes, tools, and data quality.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 3–5 years of experience in marketing operations, revenue operations, or CRM-focused positions.

• Hands-on experience with Salesforce; admin-level proficiency is highly preferred.

• Strong understanding of marketing attribution, funnel reporting, and performance measurement.

• Experience in configuring marketing automation platforms and campaign workflows.

• Analytical mindset, detail-oriented, and comfortable working with complex datasets.

• Experience in a B2B environment is required; experience in the SaaS or technology sector is a significant advantage.

• Must be based in or willing to relocate to Barcelona.

• Fluency in English is required; proficiency in Spanish or additional languages is a plus.

🏝️ Benefits

• Opportunities for professional development.