Marketing Operations Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create, update, and maintain marketing records in the CRM (campaigns, members, custom fields, tracking fields).

• Upload and manage lists of leads and contacts, ensuring proper formatting, field mapping, and data quality.

• Conduct routine data hygiene tasks (removing duplicates, validation, basic enrichment checks).

• Support the operational setup of marketing campaigns in the CRM and marketing automation tools.

• Develop and maintain campaign structures (parent/child campaigns, naming conventions, tracking codes).

• Configure necessary campaign settings for reporting and attribution (statuses, member types, source fields, budgets, etc.).

• Set up and assist with webinars and virtual events using tools such as GoToWebinar.

⛳️ Requirements

• 1-3 years of experience in marketing operations, demand generation support, marketing coordination, or business analysis.

• Hands-on experience working with a CRM and/or marketing automation platform is required.

• Experience in uploading, managing, and validating lists of leads or contacts is required.

• Excellent command of English is mandatory (bilingual).

• Basic understanding of B2B marketing campaigns and lead lifecycle concepts.

• A university degree or equivalent diploma is preferred but not required (Data Analytics, Information Systems, Engineering, or related fields).

🏝️ Benefits

• Professional development opportunities.

• Work from home.

• Flexible working hours.