Marketing Operations Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of reporting across marketing funnels and lead generation channels.

• Monitor and evaluate key performance indicators (KPIs) such as cost per lead (CPL), cost per acquisition (CPA), return on investment (ROI), conversion rates, lead velocity, and conversion cycle duration.

• Develop and maintain dashboards and weekly reporting frameworks for executive leadership.

• Assess channel performance and proactively pinpoint inefficiencies or underperforming campaigns.

• Oversee lead flow, segmentation, attribution logic, and ensure campaign data accuracy.

• Assist in outbound marketing efforts, including cold calling, SMS, direct mail, referrals, and email outreach.

• Collaborate actively with marketing and CRM data to enhance visibility, reporting precision, and operational decision-making.

• Sustain CRM structure, pipeline integrity, and operational workflows.

• Enhance systems and automations to minimize manual labor and boost efficiency.

• Manage extensive datasets, including data cleaning, auditing, imports/exports, and organizational tasks.

• Develop scalable workflows and operational processes that align with company growth.

• Create and update standard operating procedures (SOPs) and process documentation for repeatable tasks.

• Oversee workflow and project management systems such as ClickUp or similar platforms.

• Supervise and manage remote team members, including virtual assistants, cold callers, lead managers, or operational staff.

• Establish KPI scorecards, reporting schedules, and accountability frameworks.

• Conduct weekly performance meetings and monitor operational metrics across various teams.

• Identify operational bottlenecks and implement systematic solutions.

• Support performance management initiatives, including coaching and addressing underperformance.

• Act as a vital operational contact point for leadership.

⛳️ Requirements

• A minimum of 4 years of direct experience in Operations, Marketing Operations, Revenue Operations, or similar performance-oriented operational roles.

• Near-native proficiency in English (strong C1/C2 written and spoken).

• Solid hands-on experience working with marketing and operational KPIs, including CPL, CPA, ROI, attribution, funnel performance, and conversion metrics.

• Proven track record of handling marketing or CRM data, reporting, funnel analysis, and tracking campaign performance directly.

• Experience in owning performance outcomes, operational metrics, or marketing channels, rather than merely supporting reporting functions.

• Demonstrated ability to manage remote teams with structured accountability systems, including KPIs, scorecards, reporting frameworks, or performance tracking processes.

• Experience in directly managing team performance and operational accountability.

• Advanced skills in Excel and strong comfort with large datasets (10K+ records).

• Excellent analytical thinking skills with the ability to translate data into operational decisions.

• Capability to work independently, create structure, and excel in fast-paced environments.

🏝️ Benefits

• Performance-based bonuses linked to operational outcomes.

• Annual review of compensation.

• Internet/home office stipend.

• Paid time off plus U.S. holidays (after 6 months).

• Long-term growth opportunities with direct exposure to leadership.