Marketing Operations and Analytics Program Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the analysis that guides marketing initiatives.

• Assess and evaluate the performance of marketing efforts while supporting demand generation.

• Create and uphold measurement plans with benchmarks for various campaigns.

• Track performance metrics and generate insights for optimization efforts.

• Manage and enhance marketing data systems and reporting mechanisms.

• Oversee list segmentation and scoring for targeted communications.

• Supervise the marketing aspect of lead management processes.

• Identify and document scalable processes to enhance marketing effectiveness.

⛳️ Requirements

• A minimum of 5+ years of B2B tech marketing experience.

• Advanced proficiency in Hubspot, Google Analytics, and Salesforce.

• Strong analytical capabilities with marketing data.

• Familiarity with web analytics, CRM tools, SQL, and Google Sheets/Excel.

• Proven experience utilizing AI tools and machine learning algorithms.

• Ability to implement lead scoring, nurturing, segmentation, and personalization strategies.

• Understanding of database architecture, data hygiene, analytics, and attribution.

• Experience overseeing marketing automation platform governance.

• Capability to manage multiple projects in a dynamic environment.

• Excellent interpersonal skills with the ability to break down silos.

🏝️ Benefits

• Comprehensive healthcare support.

• Parental leave benefits.

• Flexibility to accommodate life events.

• Opportunities for professional development.