Marketing Mix Director

This is a fully remote position, open to applicants in Europe.

📋 Description

• Oversee regional and global Marketing Mix initiatives (multi-country Marketing Mix client)

• Collaborate with clients to create and execute customized delivery processes, governance frameworks, and reporting throughout program initiation and ongoing development

• Lead the establishment of best practices within Circana Delivery teams to facilitate the global standardization of deliverables

• Responsible for maintaining consistency across all projects and ensuring compliance with client program guidelines

• Offer guidance on complex or atypical scopes

• Act as the escalation point for Solution Delivery, managing conflict resolution as necessary

• Assist and engage in critical client presentations within local teams

• Work closely with Circana’s commercial counterpart (commercial client Mix lead)

• Identify significant risks and suggest mitigation strategies

• Represent Solution Delivery in regional, global, and complex Marketing Mix presentations

• Advise on approaches to RPF’s technical inquiries

• Support pricing structures (understanding cost frameworks)

• Translate technical Marketing Mix concepts for both expert and non-expert audiences

• Coordinate with commercial and Product (and data Science) teams to promote continuous enhancement of deliverables for Marketing Mix solutions and programs in a scalable way

• Identify Marketing Mix capability gaps from the client's viewpoint and propose solutions, including driving the design and enhancement of new features

• Define and suggest UAT criteria for newly developed features

• Collaborate with Solutions Delivery teams to standardize processes and outputs

• Propose and spearhead automation initiatives and the development of new deliverables

• Actively seek opportunities to scale delivery and enhance efficiency

• Lead Proof of Concept Marketing Mix projects (e.g., new industries, new data, new methodologies, etc.)

• May be required to conduct or coordinate Meta analyses to derive regional/global insights

⛳️ Requirements

• Seasoned Marketing Mix professional with over 10 years of demonstrated experience

• Master’s degree in Business Analytics, Economics, Marketing, or a related field of Science

• Proficient in verbal and written English

• Strong communication and presentation skills for client interactions

• Exhibits a thorough understanding (both technical and insights-related) of Marketing Mix with a problem-solving approach

• Capable of taking direct project management of high visibility/complexity projects as needed

• Self-driven with a collaborative spirit and a strong team orientation

🏝️ Benefits

• Inclusive culture

• Continuous learning and growth

• Flexible work arrangements

• Celebrating victories both big and small