Marketing, Meta Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, launch, and oversee high-impact Meta Ads campaigns on Facebook and Instagram.

• Track ad performance metrics and enhance campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights.

• Perform audience testing, creative testing, and funnel optimization to elevate campaign results.

• Evaluate campaign data and deliver actionable insights to enhance ad performance and maximize return on ad spend.

• Assist with the setup, optimization, and reporting of EDM campaigns in Klaviyo.

• Create audience segmentation strategies for email marketing campaigns aimed at boosting customer engagement and conversions.

• Collaborate on marketing creatives, messaging, and promotional strategies that align with business objectives.

• Aid in rebuilding and scaling product-side marketing campaigns following recent business growth.

• Monitor marketing performance across various channels and pinpoint opportunities for ongoing improvement.

• Partner closely with the business owner to understand and implement internal marketing systems and strategies.

⛳️ Requirements

• Demonstrated experience in managing and optimizing Meta Ads campaigns with a solid understanding of campaign structure, audience targeting, and performance enhancement.

• Strong analytical abilities with the capacity to interpret advertising metrics and make data-driven decisions.

• Practical experience with Klaviyo or comparable email marketing platforms, including campaign optimization and audience segmentation.

• Comprehensive understanding of digital marketing funnels, conversion tracking, and best practices for paid social media.

• Capability to identify performance challenges and proactively suggest campaign improvements.

• Experience in creating or collaborating on marketing creatives and ad messaging strategies.

• Excellent organizational skills, enabling the management of multiple campaigns and priorities independently.

• Outstanding written and verbal communication skills.

• Experience in e-commerce, health, wellness, or consumer products marketing is highly preferred.

• Ability to work independently in a remote setting while effectively collaborating with stakeholders.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Ongoing professional development and training programs.

• Collaborative and innovative work environment.

• Access to wellness programs and employee assistance resources.