Marketing Manager – Tours and Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement the complete conversion rate optimization strategy to enhance lead generation by creating targeted interest lists and encouraging desired actions across various digital marketing channels.

• Launch consumer ticket and tour sales campaigns for all events and tours, adhering to sales plans and revenue goals established in collaboration with leadership.

• Design, implement, and evaluate A/B tests to refine website pages, pricing structures, landing pages, and digital funnels.

• Collaborate with the editorial team to lead website strategy and improvements aimed at increasing awareness and engagement with our tours and consumer events among potential attendees.

• Drive and optimize paid media campaigns (SEM, SEO, display, social) to attract high-quality leads and effectively navigate customers through the pre-purchase experience.

• Ensure transparency in performance through key performance indicators (KPIs), reporting, and insights that foster continuous improvement via informed recommendations.

• Alongside the editorial team, create post-event content packages (recap emails, photo highlights) to enhance the event experience and reinforce the value of participation.

• Contribute to the ongoing efforts of the team to develop and refine lead nurturing initiatives (email, retargeting, Salesforce Personalization) to expedite the transition from lead to conversion.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, with a proven history of generating revenue across a range of tours and/or events—preferably within a media company or enthusiast brand.

• Profound knowledge in multi-channel marketing and marketing automation, including segmentation, behavioral triggers, and minimizing dependence on batch-and-blast tactics.

• Demonstrated capability to develop and execute new tours and events—from building pre-launch pipelines to sustaining post-launch efforts.

🏝️ Benefits

• Engaging work environment that fosters professional growth.

• Opportunities for collaboration with a talented team.

• Comprehensive benefits package designed to support employee well-being.