Marketing Manager, Paid Media and Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Overseeing the execution and activation of paid media campaigns across various digital channels, including social, programmatic, video, and display.

• Act as the main day-to-day contact with DeVry’s media agency of record.

• Collaborate closely with internal teams in areas such as brand, creative, analytics, enrollment, and web.

• Ensure that campaigns are launched effectively, optimized properly, and aligned with broader business and enrollment objectives.

• Lead the activation and operational management of paid media campaigns across digital platforms (social, programmatic, video, display, etc.).

• Work in partnership with the Senior Manager to implement media plans that support university goals and enrollment initiatives.

• Coordinate the launch of campaigns, timelines, deliverables, and optimization workflows among internal teams and agency partners.

• Oversee ongoing optimization discussions and ensure effective implementation of campaign adjustments.

• Collaborate closely with analytics teams to assess campaign performance and uncover optimization opportunities.

• Foster communication and teamwork across departments to enhance operational efficiency and campaign success.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related discipline.

• 5–8+ years of experience in paid media, digital marketing, or a related field.

• Extensive experience working with media agencies, preferably including Omnicom or similar large agency networks.

• Proven experience in leading paid media activation and optimization across digital channels.

• Strong operational and project management skills with a keen attention to detail.

• Demonstrated capability to manage complex campaign workflows involving multiple stakeholders and timelines.

• Strong analytical skills with the ability to convert data into actionable insights.

• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4).

• Experience in higher education or within a complex, multi-touch sales cycle environment is advantageous.

• Exceptional communication and stakeholder management abilities.

• Capacity to manage multiple campaigns and priorities in a fast-paced setting.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Competitive salary with performance bonuses.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative work environment with a focus on innovation.