Marketing Manager – Mobile Top Up

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee the marketing strategies for the International Mobile Top Up (IMTU) product line, including the execution and assessment of CRM initiatives such as SMS alerts, email campaigns, and in-app push notifications.

• Manage the execution and evaluation of programs aimed at increasing new customer acquisition, including initiatives like Refer a Friend, community events, and social media outreach.

• Create and execute digital marketing campaigns focused on the International Mobile Top Up sector in the USA/Canada and other global markets.

• Direct the development of creative assets for campaigns in collaboration with designers and agencies.

• Analyze and monitor data related to international mobile top-up services, proposing actionable strategies to enhance business growth.

• Work closely with product and sales teams to successfully launch and promote new or upgraded products.

• Conduct surveys as needed to gain insights into customer behaviors, preferences, and competitive landscape.

• Oversee and track the marketing budget.

• Create presentations that illustrate campaign outcomes, business analyses, and more.

⛳️ Requirements

• A minimum of 5 years of marketing experience in mobile top-up or money transfer services within the US and international markets.

• Experience in B2C digital marketing.

• A degree in Marketing.

• Bilingual in English and Spanish – fluent in English.

• High energy and a strong desire to thrive in a results-driven environment.

• Exceptional skills in project management, organization, communication, and interpersonal relations.

• In-depth knowledge of digital and creative marketing along with strong project management capabilities.

• Ability to perform under tight deadlines.

• At least 2 years of prior experience in the money transfer or financial services industry, preferably in marketing or digital roles, with international exposure.

• Experience working for a mobile carrier is a bonus.

🏝️ Benefits

• Opportunity for remote work!

• B2B employment with competitive compensation ($, gross).

• A stable position with long-term growth potential.

• Competitive salary with an annual performance review.

• Access to high-quality hardware.

• An engaging and challenging role surrounded by talented colleagues.

• Opportunities for continuous learning and career advancement.

• Financial support for professional training, seminars, and conferences.

• Referral program that rewards you for helping us expand our team with exceptional talent.

• Company-sponsored English classes to further enhance your professional development.