Marketing Manager, Lifecycle

This is a fully remote position, open to applicants in California.

📋 Description

• Create and oversee tailored, multi-channel marketing initiatives aimed at enhancing clients' financial literacy, increasing their savings, and assisting them in discovering the appropriate products for their needs.

• Collaborate closely with Data Science & Engineering, Product Marketing, Consumer Research, and Creative teams to design personalized programs informed by qualitative and quantitative insights that align with business objectives.

• Leverage Wealthfront’s customer segmentation, lifecycle stages, product usage, and behaviors to develop automated and scalable marketing initiatives.

• Manage the comprehensive development and execution of lifecycle marketing campaigns across various channels (email, push notifications, in-app messages, etc.), including strategy formulation, A/B testing, campaign creation, reporting, and optimization.

• Evaluate and convey the performance and impact of marketing initiatives.

⛳️ Requirements

• A minimum of 4 years of professional marketing experience, specifically in customer lifecycle marketing.

• Proven experience in implementing and managing marketing automation strategies throughout the customer journey.

• Demonstrated success in impactful projects that convert data into actionable insights and strategic recommendations.

• Experience in conducting A/B and multivariate tests in lifecycle channels.

• Strong ability to forge cross-functional partnerships and communicate effectively with a diverse range of partners and team members.

• A balanced strategic, analytical, and operational mindset, with a proven capacity to extract insights that guide marketing strategy; knowledge of SQL is a plus.

• Background in personal finance is a significant advantage, though not mandatory.

• Familiarity with compliance and regulatory considerations in the financial services sector is a plus, but not required.

• Experience with marketing platforms, particularly Iterable, is advantageous.

• BS or MS degree, or equivalent professional experience.

🏝️ Benefits

• Medical

• Vision

• Dental

• 401K plan

• Generous time off

• Parental leave

• Wellness reimbursements

• Professional development

• Employee investing discount

• And more!