Marketing Manager, K-12

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the entire marketing funnel — from raising awareness to ensuring retention — for products and services aimed at K–12 education.

• Spearhead go-to-market strategies for new product launches, encompassing messaging, positioning, and channel strategy.

• Create audience-specific messaging frameworks that accurately represent the challenges faced by district leadership teams (Finance, Business Operations, Superintendents).

• Oversee and enhance digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars.

• Partner with Sales to develop tailored enablement materials for K-12 finance and operations buyers.

• Generate engaging content such as case studies, thought leadership pieces, and impact stories.

• Monitor, analyze, and report on campaign performance, adjusting strategies based on data insights and market feedback.

⛳️ Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Education, or a related field.

• More than 5 years of marketing experience, with at least 2 years in a management or leadership role.

• Over 3 years of practical experience in the K–12 sector.

• Proven track record in creating and executing multi-channel marketing campaigns.

• Strong comprehension of the K–12 education landscape.

• Exceptional written and verbal communication skills, with the capacity to adapt messaging for various audiences.

• Proficient in HubSpot, Salesforce, Google Analytics, and LinkedIn.

🏝️ Benefits

• We are fully remote and global, allowing you to live your best life wherever that may be, without sacrificing career opportunities.

• Flexible working hours. We operate asynchronously, valuing your results over your online presence, as long as you are available for our customers.

• We are committed to your personal growth with regular and constructive feedback, support in reaching your career goals, and access to cutting-edge tools, playbooks, and technology to enhance your experience.

• Opportunities to connect with thought leaders in the field and participate in webinars on innovative technology topics.

• Stipend to help you create your ideal home office setup.

• Emphasis on culture: enjoy coffee chats, happy hours, cooking classes, book clubs, and more!