Marketing Manager, IT Business Enablement, Adoption

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize and implement internal campaigns across various channels, overseeing the entire process from the initial brief to final delivery, while taking full responsibility for timelines and results.

• Independently produce multi-format content, including copy, graphics, and short-form videos, without the need for a dedicated creative team.

• Actively and strategically utilize AI tools to expedite production, improve quality, and increase content output.

• Formulate messaging strategies focused on adoption that guide users from awareness to behavior change, rather than merely creating awareness.

• Monitor campaign performance and refine approaches based on data insights, continuously optimizing what works.

⛳️ Requirements

• A minimum of 8+ years of experience in marketing, internal communications, product marketing, or a closely related discipline.

• Established experience in internal communications, product marketing, change management, or a closely related role.

• Exceptional written and visual communication abilities across both long-form and short-form formats.

• A versatile creative who can conceptualize, design, write, and deliver without reliance on a team.

• Naturally focused on adoption, understanding that a great product is unsuccessful if it lacks users.

• Agile and adaptable, comfortable with shifting priorities while maintaining high-quality standards.

🏝️ Benefits

• Health insurance

• Remote work options

• Professional development opportunities