Marketing Manager – Growth, Brand, B2B Accounting SaaS

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead the marketing strategy and planning, ensuring alignment of priorities, investments, and initiatives with the company's growth goals.

• Create and refine demand generation and customer acquisition strategies, emphasizing qualified opportunities, conversion rates, channel effectiveness, and commercial pipeline expansion through ongoing testing and experimentation.

• Oversee brand positioning and enhancement strategies, driving rebranding efforts and maintaining consistency in communication while aligning with business objectives.

• Manage performance and revenue metrics including MRR, CAC, LTV, payback period, pipeline, and conversion; analyze channel effectiveness, identify opportunities, and inform investment and growth strategies.

• Develop customer marketing initiatives in collaboration with Product and Customer Success teams, enhancing engagement, retention, and growth of the customer base.

• Collaborate cross-functionally with Sales, Customer Experience, Events, Product, and Business Intelligence teams.

• Build, lead, and cultivate the Marketing team by establishing priorities, responsibilities, and KPIs, while assessing the optimal blend of in-house personnel, external partners, and AI resources.

• Oversee budget management, acquisition channels, campaigns, agencies, and partnerships, ensuring operational efficiency, quality delivery, and return on investment.

• Implement artificial intelligence, agents, and automation in marketing processes, concentrating on measurable improvements in productivity, operational efficiency, quality, and scalability.

• Support product marketing, go-to-market, and launch strategies by aligning product value with the needs of various customer segments.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related discipline.

• Significant experience leading marketing teams in technology firms, ideally within B2B SaaS, demonstrating a proven history of achieving growth, pipeline, or revenue results.

• Expertise in demand generation, customer acquisition, and management of the marketing and sales funnel.

• Experience in developing branding, positioning, and brand-building strategies.

• Proven ability to lead and develop teams, structuring operations, setting priorities, and tracking outcomes.

• Strong understanding of marketing and recurring-revenue metrics, including MRR, CAC, LTV, payback period, pipeline, and conversion rates.

• Experience in budget management, acquisition channels, campaigns, and ROI analysis.

• Practical experience applying artificial intelligence and automation in marketing functions and processes.

• Strong analytical abilities and independence in interpreting data, spotting opportunities, and guiding decision-making.

• Familiarity with CRM systems, marketing automation platforms, and managing agencies and external collaborators.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Pharmacy benefits

• Profit-sharing program

• Life insurance

• Day off

• Payroll-deducted loan

• TotalPass fitness benefit

• Childcare assistance

• Meal allowance

• Empresa Cidadã program

• Discounts at educational institutions

• Pet health insurance

• Company-provided equipment

• Home office allowance

• Sesc partnership