Marketing Manager, Faculty Events – NA HED Faculty

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Work in collaboration with marketing, sales, product teams, and executive leadership to create and execute strategies for faculty events, encompassing theme development, content planning, speaker selection, product integration, and onsite event management.

• Spearhead the vision and design of experiences for events to provide engaging experiences focused on faculty audiences, aligned with the organization’s goals and brand standards.

• Sanction event themes, content, and program formats to guarantee consistency and quality throughout conferences and events.

• Evaluate event success by analyzing attendance, audience engagement, lead generation, revenue impact, and metrics related to customer retention and satisfaction.

• Review post-event performance data to pinpoint successes, areas for improvement, and strategic insights, utilizing findings to enhance future event planning and execution.

• Execute designated aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in accordance with established goals and strategies.

• Engage in the development of event concepts and the formulation of the program and direction, including speakers, themes, and topics.

• Guide and advise presenters and moderators on best practices and attendee profiles during the preparation and execution of events.

• Direct the brand experience at Cengage-hosted and sponsored events, maximizing our presence and influence at each occasion.

• Assist in decision-making regarding faculty event participation, determining which events to support, attendee selection, activities at events, and how Cengage is represented.

• Organize event talent and production activities, such as coordinating speakers, photographers, and videographers.

• Take charge of onsite event management, including staffing assignments and operational support.

• Oversee event budget planning and allocation strategy, including prioritizing spending, optimizing resources, and making budget reallocation decisions.

• Collaborate with central event execution, finance, and legal teams to ensure accurate tracking, reporting, and compliance across all programs.

• Keep track of faculty event budgets and return on investment, ensuring expenditures align with approved plans.

• Manage onsite lead collection and flow and ensure follow-ups are tracked in SFDC.

• Supervise the work of third-party resources (speakers, AV), addressing issues as necessary.

• Undertake short-term assignments requiring independent judgment while operating within established procedures and under regular supervisory review.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• Generally requires 5+ years of experience in event marketing, field marketing, or a similar area of expertise.

• Familiarity with event marketing and experiential marketing concepts, including event planning, coordination, and management of activities on location.

• Capability to lead multiple event workstreams and address problems or obstacles as they emerge.

• Proficiency in coaching and preparing speakers (often external and in executive roles) for impactful content.

• Excellent organizational skills and meticulous attention to detail, including the capacity to manage urgent, time-sensitive projects, timelines, vendors, and budgets.

• Ability to work collaboratively with internal teams and external partners to achieve event objectives.

• Strong written and verbal communication skills, including coordination with vendors and internal partners.

• Capacity to apply judgment to moderately complex assignments within established guidelines and procedures.

🏝️ Benefits

• A comprehensive and rewarding Total Rewards package.