Marketing Manager – ESN France

This is a fully remote position, open to applicants in France.

📋 Description

• Develop and implement the marketing strategy for the French brand, ensuring alignment between global directives and local consumer insights.

• Establish the marketing activation calendar and oversee the planning and execution of comprehensive 360° campaigns across all relevant functions.

• Assist in defining the local product portfolio focus based on market demands and opportunities.

• Lead cohesive brand campaigns by briefing assets that are compliant with brand standards and tailored to the Italian market.

• Oversee the agencies appointed by TQG to guarantee timely and high-quality execution of campaigns.

• Monitor key brand metrics (awareness, equity, engagement) and campaign performance to foster continuous improvement.

• Collaborate with various teams to provide a consistent and engaging brand experience across all direct-to-consumer and retailer channels.

• Spearhead retail media and shopper marketing initiatives with key Italian retailers to ensure a robust brand presence both online and in-store.

• Serve as the guardian of the French brand, ensuring consistency in tone, messaging, and visual identity.

• Partner with Commercial Managers and other teams to synchronize marketing efforts with market objectives.

• Remain vigilant to competitors, trends, and emerging opportunities.

⛳️ Requirements

• A minimum of 7 years of experience as a Brand or Marketing Manager in Consumer Products, preferably within a large CPG organization.

• In-depth expertise in brand development, integrated campaigns, and consumer marketing focused on the French market.

• Practical experience in direct-to-consumer environments, French retail media networks, and shopper engagement.

• Capability to create impactful and consistent digital consumer journeys.

• A strategic and creative thinker who excels in fast-paced, matrixed settings.

• Strong cross-functional collaboration and project management abilities with a keen attention to detail.

• Proficient in MS Office, digital marketing tools, and performance data to inform decision-making.

• Fluent in both French and English, possessing excellent written and verbal communication skills.

🏝️ Benefits

• Flexible working hours and options for remote work

• Attractive employee discounts

• Subsidy for the E-gym Wellpass

• Workation opportunities

• Corporate benefits

• 28 days of vacation per year

• and much more