Marketing Manager – Demand Generation, Growth Marketing

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement comprehensive demand generation strategies that align with client revenue objectives.

• Create scalable marketing systems that encompass full-funnel processes, including awareness, acquisition, nurturing, and conversion.

• Design and execute integrated inbound and outbound campaigns to enhance qualified pipeline growth.

• Utilize AI tools and marketing technologies to boost campaign efficiency and speed.

• Plan and carry out multi-channel campaigns across various digital platforms, including LinkedIn performance marketing.

• Develop high-converting lead magnets such as reports, whitepapers, and industry insights.

• Execute **account-based marketing (ABM/ABMS)** strategies aimed at high-value prospects.

• Establish structured sales prospecting and lead nurturing programs.

• Collaborate with content teams to transform thought leadership into revenue-generating resources.

• Maintain close alignment with sales, recruitment, and business development teams.

• Work alongside subject matter experts and external partners to implement campaigns.

• Construct and optimize marketing automation workflows and nurturing sequences.

• Effectively manage CRM and marketing automation platforms.

• Continuously improve landing pages, funnels, and overall campaign performance.

• Monitor and report on KPIs, including pipeline contribution, lead volume, and ROI.

• Track cost per lead (CPL), conversion rates, and engagement metrics.

• Leverage data-driven insights to enhance marketing performance.

⛳️ Requirements

• Over 8 years of experience in **B2B demand generation, growth marketing, or digital marketing**.

• Demonstrated success in establishing and scaling demand generation engines that result in revenue growth.

• Strong proficiency in **account-based marketing (ABM/ABMS)**.

• Experience in **technology, consulting, or professional services sectors**.

• In-depth understanding of B2B buyer journeys and multi-touch marketing funnels.

• Practical experience with CRM and marketing automation systems.

• Strong analytical skills with a focus on data-driven decision-making.

• Exceptional collaboration abilities across cross-functional teams.

🏝️ Benefits

• 💻 Fully Remote: Work from anywhere and collaborate with international teams.

• 🚀 Career Growth: Opportunities within companies in SaaS, MarTech, and B2B services.

• 🤝 Peer Community: Network with high-performing sales professionals.

• 🧭 Ongoing Support: Receive assistance from Huzzle both before and after placement.